The Perfect Read

Some people look at technology adoption data and think it’s interesting. Others think it’s clever. The more important question is: How is it useful?

What happened during this experiment ended up being an excellent teaching exercise in how LLMs work, because several surprising and undesirable behaviors emerged.

The first test was simple: “Give me a list of every daily fee and semi-private golf course in Rhode Island.” So how well did the best model perform?

Efforts to grow access to golf have been largely successful, but like most things in our society, the game will always go where the money is.

I can now confidently answer that question after 18+ months of building a purpose-built golf intelligence platform for people who need accurate, actionable information on golf facilities.

Because our dataset is dramatically larger than the typical survey sample used in industry reports, we are able to look at simulator adoption with much broader coverage across the market.

In most industries, market sizing is straightforward. In golf, it is deceptively complex and most B2B golf companies are building their strategy on a distorted view of their market….

Imagine you’re flying over New Jersey and spot a pristine golf course below. Your first thought might be, “Wow, I’d love to play that one.” Well, I’ve got some sobering news for you…

The business of golf is far stranger and more diverse than most people realize. Beyond resorts and traditional management companies lies a hidden world of…